Success on Amazon requires the strategic combination and carefully planned execution of Amazon Advertising levers
Amazon DSP enables brands to programmatically buy display, video, and audio ads that appear all over the internet. Brands can reach hyper-targeted audiences at scale across devices and formats, use traffic quality tools, and measure success through advanced performance reporting. Amazon DSP is the only Amazon advertising solution available to brands who do not sell on Amazon.
Amazon Attribution is a powerful advertising and analytics tool that measures the performance and impact of your non-Amazon marketing efforts. By understating how external touch points help shoppers discover and consider your products on Amazon, you can optimize and plan your overall strategy based on what resonates with your customers and drives value for your brand.
Sponsored Brands are cost-per-click ads that feature your brand logo, a custom headline, and multiple products. These ads appear in relevant shopping results and help drive the discovery of your brand among customers shopping for products like yours. By communicating your purpose, vision, mission, and values, Sponsored Brands help customers feel more connected to your brand.
Sponsored Display is a programmatic ad solution that helps your brand engage customers across the purchase journey — both on and off Amazon. According to Amazon, 64% of shoppers use multiple channels to make a single purchase. Sponsored Display ads increase your presence in across various channels to keep your brand and products top of mind for shoppers looking to buy.
Accounting for 81% of all ad spend on Amazon, Sponsored Products are cost-per-click, keyword-targeted ads that promote individual product listings. In addition to boosting both paid and organic sales, an effective Sponsored Products strategy can help promote awareness of new products, highlight seasonal items, clear excess inventory, and showcase best-selling items.
Year-Over-Year Sales Increase from March 2019 to 2020
Year-Over-Year Sales Increase from April 2020 to 2021
Conversion Rate for April 2020 (increased from 3.02%)
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