Amazon Launches New Sponsored Display Ads

On September 12th Amazon announced the launch of Sponsored Display! This is a new self-service advertising solution that helps you grow your business!

Here’s what you need to know!

Sponsored display grows your business by reaching relevant audiences on and off the Amazon marketplace. This new self-service feature is available in beta to all professional sellers, vendors, and agencies who sell on Amazon. According to Amazon, this feature was built to empower advertisers of all sizes who sell on the platform to expand their reach through display advertising that is not only easy to create but also easy to manage with auto-generated creatives and optimized performance.


By reaching the right audience for your business, sellers can increase product awareness and demand across the web, widening the scope beyond users actively shopping on Amazon. With the new Sponsored Display feature, you are clicks away from creating ad campaigns that promote your entire product catalog. Advertisers in the US can access product display ads, audience, and product targeting features.

There are no additional actions required. According to Amazon advertising,
all Product Display Ads will be part of the Sponsored Display. You can expect these changes to come to additional marketplaces throughout the fall.

If have any questions or would like additional information, please reach out to one of our Channel Key consultants. And If you like this post please feel free to comment, like, share, tell other people about it.

Want more information on Amazon Sponsored Display Ads, click here


Mastering Amazon Ads eBook Cover

Let us send you our free ebook.

Mastering Amazon Ads: How to Unlock Explosive Sales Growth

Mastering Amazon Ads eBook Cover
We'll never spam or share your email.