Holiday Recap, Results & Trends

Holiday Results

• Cyber Monday sales this year sky rocked, with a record $9.4 billion spent in total, showing an increase of 18.9% from last year. Black Friday pulled in a record of $6.22 billion in e-commerce sales while E-commerce sales on Thanksgiving Day totaled $3.7 billion.

Channel Key Stats

At Channel Key our clients experienced the same record-breaking holiday sales weekend. Listed below are our YoY stats.

• Avg TACoS: 17.45%
• YoY BF Weekend Growth: 73.44%
• Avg Conversion Rate: 6.63%

Holiday Trends

• The internet is where shoppers are looking for deals for the holidays. E-commerce growth is predicted to represent about 63% of overall retail growth. Spending on smartphones has significantly gone up. According to data released by Adobe Analytics, more than 50% of shoppers visiting retail websites on Cyber Monday came from smartphones. Adobe explains that consumers took advantage of features like buy online and pick up in-store.
• Amazon stated that it had a “record-breaking” holiday weekend for sales. Based on the number of items sold on Cyber Monday marked the biggest shopping day in Amazon’s history. The company said shoppers bought more than 18 million toys and more than 13 million fashion items from Amazon on Black Friday and Cyber Monday combined.

Conclusion

E-commerce was booming this Black Friday/Cyber Monday weekend. Adobe predicts that shopping on smartphones will account for 47% of the overall US retail holiday growth. According to Adobe, Cyber weekend 2019 revenue will break $29B, 20% of the total holiday season’s revenue.