Dammit Dolls is a brand of stress relief dolls, toys, and gifts featuring a wide array of designs across over 70 SKUs that they have been selling on Amazon for over 3 years.

Challenges

• High advertising spend and ACoS was leading to unprofitable sales
• Reducing advertising spend without reducing sales to improve the profitability of the account
• Constantly changing catalog with new products coming in every month
• YoY account growth had slowed

Solution

• Restructured Sponsored Product Ads and Sponsored Brand campaigns for greater control of each product and keyword
• Created campaigns focused on owning branded traffic while blocking competitive brands
• Identified and reduced ad spend in historically low performing keywords
• Provided image guidance to promote greater conversion rates
• Advertising was able to identify fast selling products that we were able to convert into top selling listings
• Created promotions to incentivize customers to increase their cart sizes

Results

• Conversion rates improved from 15.56% in Q4 2016 to 21.66% in Q4 2017 – a 28.16% increase YoY
• Reduced advertising spend in Q4 2017 by 60% vs 2016
• Grew Q4 Sales in 2017 by 2.5% versus 2016
• Average Units per Order went up 4% YoY
• Maintained an ACoS of below 10% for the past 9 months
• Increased sales in 2018 by 30% YoY