Rowe is a manufacturer in West Virginia that uses 2 million pounds of excess scrap rubber to make products useful around the home, garage, and boat dock.
Challenges
- Rowe had a 2 million pound pile of scrap rubber with manufacturing capabilities in the US and needed to monetize.
- Started 3P Seller Central account and had only 4 products doing around $5k/month in Sales
- Lack of internal resources and Amazon knowledge to run and align the business for growth
- No access to Prime shoppers
- No ability to systematically identify additional winning products on Amazon that they could manufacture
- Didn’t have a brand to leverage for customer acquisition and continuity
Solution
- Entered all 4 products into our JumpStart Program completely revamping imagery and copy taking into account Keyword research to optimize for SERP on top terms
- Researched marketplace surfacing 18 new product opportunities that Channel Key launched in 2017
- Spun up FBA program solution to leverage Prime badge
- Created comprehensive Sponsored Products and Headline Search Ad campaign strategies from scratch optimizing for Non-Branded search terms
- Executed logo creation and obtained Brand Registry
Results
- Monthly sales have increased 1000% in 12 months and continue to grow
- Drove 27% of sales from sponsored products at a 21.90% ACoS
- Increased # of impressions from 24,237 to 141,636
- Generated 334 seller reviews and 161 product reviews in 10 months
- 4 products rank on the 1st page SERP for primary search terms
