The Secret Recipe That Got Imbued To Page One In Amazon Search Results

Mike Zetlow

Mike Zetlow, Channel Key
February 28, 2023

Imbued, founded in 2017, is a subsidiary of one of the world’s largest manufacturers of electronic, electrical and fiber optic connectors in the world. With a market capitalization of over 6 billion dollars, Imbued offers 24 different SKUs on Amazon, and operates in the Cell Phone Accessories space.


  • Needed to identify a launch strategy to establish costs to launch a product with a goal of getting to Page 1 of search
  • Competing in a crowded category with existing brands like Amazon Basics and Anker
  • Launch a direct to consumer USB C Cable that sells 1,000 units within 30 days
  • Gain organic placement on Page 1 for a targeted keyword in 12 weeks Targeting USB C Cable, USB C Charging Cable, or USB C Data Cable


  • Outlined the initial 90-day content & marketing launch
  • Ran structured A/B tests to identify cost and impact of each available marketing lever
  • Identified high opportunity keywords to improve organic search placement
  • Identified a target audience, category, and product trends for relevancy
  • Created and optimized Sponsored Product Ads strategy building, implementation, & execution based on conversion bidding strategy
  • Created optimized title, description, and bullet points
  • Provided guidance and creation of product imagery and infographics
  • Reviewed and monitored product feedback and copy updates


  • Identified strategy to launch products using a combination of: Best Deals, Lightning Deals, and Sponsored Product Ads
  • Reached page 1 of organic search results for USB Type C Cable search term in 8 weeks
  • Reached page 2 of organic search results for USB C Cable search term in 12 weeks
    -Stock issues prevented further progress
  • 1,000 units sold in 1 week at a 43.69% conversion rate
  • Identified product preferences based-off customer behaviors around sales and advertising for a 2nd launch

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