Built for Modern Commerce. Backed by Real Experience.
Channel Key started inside a business that had to win on its own merits. We grew Trend Nation into a Top 200 Amazon seller serving more than 10 million customers, then launched Channel Key in 2017 to bring that operator discipline to other brands. Since then we have partnered with more than 250 brands and driven over $1.5B in commerce revenue. We are not a media reseller or a single-channel shop. We are a commerce acceleration partner that connects strategy, media, creative, operations, and data across every channel where your customers buy.
10 YEARS
IN BUSINESS
250+
$1.5B+
BRANDS SERVED
CLIENT REVENUE
WHAT WE BELIEVE
Growth comes from connection, not more tactics.
Commerce has fragmented. Brands now sell across marketplaces, retail media, D2C, and discovery platforms, and most run each one in isolation. That is where growth leaks. We believe the advantage belongs to brands whose channels work as one system, where strategy, budget, creative, and data reinforce each other instead of competing. Our job is to build and run that system.
01
Performance first
We came up as sellers with our own capital on the line. We still manage every dollar like it is ours.
02
Connected by design
Every channel plays a defined role in discovery, conversion, and incrementality. We make them compound.
03
Priced to the work
We scope to what your business actually needs, not a percentage of your spend.
HOW WE WORK
One partner across the whole commerce picture.
Most brands stitch together a media agency, a creative shop, an ops team, and a reporting tool, then spend their own time making those pieces agree. We bring it under one roof and one strategy.
WHAT WE CONNECT
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Channel strategy and activation
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Commerce media
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Creative and conversion
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Marketplace and channel operations
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Performance intelligence, powered by Via
WHERE WE OPERATE​​​
Amazon, Walmart, and Target
Shopify and owned DTC
TikTok Shop
Demand and discovery across Google, Meta, and TikTok
Recognized Excellence
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Meet our Leadership Team
Channel Key is run by operators and agency leaders who have built brands, scaled teams, and carried a P&L. We have sat on your side of the table.
Founder & Chief Strategy Officer
Dan Brownsher
Built Trend Nation into a Top 200 Amazon seller before founding Channel Key, and still sets the strategic direction for how we grow brands across channels.
EVP Client and Delivery
Wendi Mathis
A former agency owner who has also worked brand-side, she leads how brands expand across channels, turning channel complexity into coordinated growth plans.
Chief Executive Officer
Adam Brown
​Brings more than 20 years leading transformative growth, scaling teams, and managing global P&L across multiple successful exits, now focused on building Channel Key into a scaled commerce acceleration partner.
VP Delivery & Operations
Brian Martinez
​Owns delivery quality and operational readiness across client accounts.
Chief Operating Officer
Brian Campbell
​Runs the operating engine behind the business, keeping delivery repeatable and disciplined as clients scale, and leads Via, Channel Key’s commerce intelligence platform.
VP of Client Relationships
Richard Gauthier
Leads long-term client partnerships, focused on retention, expansion, and durable value.
COMMERCE IS CHANGING
AI discovery rewards coordinated brands.
AI-powered shopping experiences through ChatGPT, Google AI Mode, Perplexity, and others are already influencing how consumers discover, compare, and evaluate products.
These systems do not evaluate channels in isolation. They read the signals a brand puts into the market as a whole. Fragmented commerce is harder to sustain. Coordinated channel strategy is becoming the foundation for visibility, trust, and growth in an AI-evaluated world.​
Consistent signals
Product data, pricing, content, and availability need to align across the places customers search and buy.
Channel clarity
Each channel needs a defined role in the customer journey, not a disconnected set of tactics.
Strategic visibility
Brands need to understand how they show up across discovery before performance shifts.
