MAGIC 2020

By |2020-02-01T00:05:06-08:00January 31st, 2020|Blog|

MAGIC is the world's largest fashion marketplace, comprised of eleven unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing. Every February and August the retail industry convenes in Las Vegas to spot and shop the latest trends. As of 2019, 43 percent of U.S. Amazon shoppers had purchased clothing, shoes and jewelry products [...]

Year in Review – The Four Marketplace Industry Quadrants

By |2020-07-06T20:09:53-07:00January 13th, 2020|Blog|

Marketplace Pulse breaks down the four marketplace quadrants that make up the industry. These four quadrants are defined by the size of the opportunity in terms of current Gross Merchandise Volume (GMV) and future potential. First Quadrant Marketplaces facing growth roadblocks occupy the first quadrant. Wish According to marketplace Pulse wish is predominantly used by [...]

2019 Year in Review: Amazon Counterfeit – Project Zero

By |2020-07-06T20:20:13-07:00January 10th, 2020|Blog|

Project Zero In February 2019, Amazon announced Project Zero, which is a tool allowing approved brands to directly flag and remove counterfeit listings of their products from Amazon. Project Zero combines Amazon’s advanced technology, machine learning, and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect [...]

The Innovative Agency: A Daily Podcast for B2B

By |2020-01-13T18:20:39-08:00January 9th, 2020|Blog|

With 100 million Prime members in the U.S. alone, Amazon is the place to sell products online. Marketing agencies focused on Amazon can help a lot of clients. To do that, however, those agencies must understand how to operate a proper Amazon business. Our President, CEO, and Co-Founder Dan Brownsher joins The Innovative Agency, a [...]

Year in Review: Unbranded Search on Amazon

By |2020-01-10T21:11:59-08:00January 3rd, 2020|Blog|

According to Marketplace Pulse, more than three-quarters of Amazon searches are unbranded. Consumers are seeking generic products rather than name brands and 78% of keyword searches done on Amazon are unbranded. As reported by Marketplace pulse, most popular search terms by volume were analyzed and represented an estimated 64% of all Amazon search volume. Search [...]