Most states in the U.S. currently have some type of face-covering mandate in place to prevent the spread of COVID-19. Even if these are lifted, items like face masks and gloves are likely to remain popular preventive measures for the foreseeable future. Naturally, many businesses are seeking to capitalize on this increased demand by selling [...]

Amazon is a wide-open marketplace and your brand is your identity in the marketplace. Today, businesses compete in a global economy. Since there are thousands of businesses or brands that may be similar to yours, how does your brand stand out from the others? Identifying the unique value of your offering is a good start [...]