One of the reasons Amazon has grown into such a powerful D2C marketplace is its continued effort to expand and improve the marketing tools available to brands. Earlier this year, Amazon introduced a video ad format to its Sponsored Brands advertising program called Sponsored Brands videos.
Amazon’s exponential growth is no secret. There are currently an estimated 2.5 million active sellers on the marketplace, with more joining every day. Naturally, increased competition makes it harder to distinguish your brand. This has created a growing demand for agencies and consultants who can help businesses optimize and grow their Amazon channel quickly and efficiently. Unfortunately, not all can deliver results – not necessarily because they are unqualified, but because the agency and the client are mismatched.
Sellers of online pet products have reason to be optimistic. While many industries have taken a hit during the pandemic, the pet product market appears to be recession resistant. According to the American Pet Products Association, retail pet supply sales in the U.S are expected to reach $99 billion in 2020, up from $95.7 billion in 2019.
First, the good news. This holiday season will be great for e-commerce. It’s no secret that online shopping has soared during the pandemic. The Department of Commerce announced in August that U.S. e-commerce sales jumped 31.8% from Q1 to Q2 this year, accounting for 16.1% of all retail sales (estimates for Q3 are scheduled for release on November 19, 2020). From a broader view, this is a 44.5% increase in digital sales from Q2 of 2019.