Black Friday traditionally begins the day following Thanksgiving and is considered the kickoff to the holiday shopping season. Neither is the case this year. To help shed light on what to expect this season, Adobe Analytics analyzed over a trillion visits to 80 of the top 100 U.S. retail websites, along with sales of more than 100 million unique products. Based on findings from the 38-page report, Channel Key has outlined the five most illuminating data-driven predictions for the 2020 holiday shopping season.
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