Cyber Week is finally upon us – and it’s going to be big. By all accounts, the shopping momentum between Thanksgiving and Cyber Monday is expected to generate record sales this year as online shopping continues to spike. Ideally, brands should have their Cyber Week marketing and advertising strategies in place by now. If not, there are still things you can do to better prepare for what is forecast to be the highest-grossing Black Friday and Cyber Monday in history.

Market research company eMarketer forecasts that American consumers will spend more than $192 billion on e-commerce platforms like Amazon. While this is great news at first glance, it also presents possible challenges for both shoppers and sellers. According to a recent report by Bloomberg, Amazon is recommending that shoppers place holiday orders as early as possible to avoid shipping delays. For sellers, increased demand means potential issues with FBA fulfillment – especially as COVID-19 cases surge in many parts of the U.S.

For the first time, major retailers are embracing “Black November” – an assortment of Black Friday-worthy promotions spread throughout the entire month to capture the momentum of customers who began their holiday shopping more than a month ahead of schedule. Despite this early start, all eyes are on Thanksgiving through Cyber Monday. Here Channel Key outlines vital information that will help your brand stand out, generate traffic, and convert sales during Cyber Week and the rest of the holiday season.