Sponsored Products are one of the most popular and effective marketing tools that Amazon provides to help brands reach customers. These cost-per-click ads promote individual product listings by appearing where customers will see them when searching on Amazon, such as the first page of shopping results. Sponsored Products allow advertisers to choose their budget, bids, and targeting parameters. This helps brands of any size reach a wide variety of goals, including generating awareness of a new product, promoting seasonal items, clearing excess inventory, or showcasing best-selling items.
Customers can now fill their prescription medication via Amazon as easily as ordering a pair of socks or a smart speaker. Well, almost as easily. In November, the retail giant launched an online and mobile prescription medication ordering and fulfillment service called Amazon Pharmacy. The new store allows customers to complete an entire pharmacy transaction on their desktop or mobile device through an app. Amazon states its new pharmacy service will make it simpler for customers to compare prices and purchase medications for home delivery.
During what has been a challenging time for most Americans, Cyber Week will be regarded as one of the most positive weeks of 2020 – at least for brands. It’s no secret that small- to medium-sized businesses have spent the better part of the year struggling to survive in the wake of COVID-19’s disruption of life and commerce. For those that adapted to the rise in e-commerce, the five-day stretch between Thanksgiving and Cyber Monday was a much-needed relief.
To sell on Walmart Marketplace or not – that is the question for many brands that currently sell on Amazon. Describing itself as the world’s largest omnichannel retailer, Walmart’s online platform has expanded to around 60,000 sellers. This is only a fraction of Amazon’s 2.5+ million active sellers, but the recent growth spike along with Walmart’s well-established customer base gives it the potential to become a strong competitor. Here Channel Key highlights the key similarities and differences between the two platforms to help you decide whether Walmart Marketplace is a good e-commerce channel for your brand.