Amazon Is Helping Advertisers Analyze Marketing Investments
Amazon is helping brand advertisers on its marketplace! Hundreds of brands are using Amazon Attribution which was launched in beta last year. This feature has been updated to maximize your return on investment and increase product sales.
According to Amazon, this will be the first time that you can accurately measure the impact of search, social, display, email, and video media channels based on consumer interaction through product research, discovery, and products purchased on Amazon.
Amazon feels that with the amount of effort consumers are devoting towards product research and review, optimizing this point of the process is critical to achieving campaign success.
With this console, brands have access to cross-channel attribution to better understand the performance of their full digital media portfolio. Amazon highlights that the best part of this feature is that sales attribution and return on investment measurement no longer must come in the form of a post-campaign report. With Amazon Attribution, on-demand access is enabled to conversion reporting.
With this real-time analysis, brands can optimize their campaigns, maximize ROI and limit wasteful impressions. If you have any questions or would like additional information, please reach out to one of our Channel Key consultants. And If you like this post please feel free to comment, like, share, tell other people about it.
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