Amazon is a wide-open marketplace and your brand is your identity in the marketplace. Today, businesses compete in a global economy. Since there are thousands of businesses or brands that may be similar to yours, how does your brand stand out from the others? Identifying the unique value of your offering is a good start [...]

When it comes to selling premium-priced products on Amazon, the market can seem a little daunting. Most Amazon customers are looking for lower prices on items they shop. However, there is a market for high-end products. Customers are willing to pay a higher price for an item that has substantial value and quality craftsmanship. Brand [...]