How Pet Brands Can Leverage Amazon to Win New Customers and Increase Sales
Pet brand owners have a good reason to be optimistic. In late March, the American Pet Products Association (APPA) announced the industry had reached a historic milestone. In its 2021 State of the Industry Report, the APPA confirmed that pet industry sales set a record of $103.6 billion in 2020, a 6.7% increase from the previous year.