New Amazon SFP Rules Coming in 2021

By |2021-07-26T14:08:25-07:00August 28th, 2020|Blog|

Amazon recently announced changes to its Seller Fulfilled Prime (SFP) program, which allows Fulfilled by Merchant (FBM) sellers to ship items directly to domestic Prime customers from their own warehouse or a 3rd party logistics provider. By contrast, Fulfilled by Amazon (FBA) sellers pay the retail giant to store, package, and ship orders – guaranteeing them access to Prime customers. Launched in 2015, SFP is designed to provide three key benefits to sellers who prefer to use their own fulfillment methods.