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Amazon Marketing & Listing Optimization Tips

Need an Amazon Consulting Agency? We Got You Covered!

At Channel Key, what breeds success are the relationships we build with our clients to deliver attentive service. We offer more than a one-size-fits-all approach to Amazon marketing. We conduct market research analysis and use our extensive e-commerce experience to create online shopping environments that thrill customers and drive sales and referrals. We provide a

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Amazon Sponsored Brands Video Beta

Amazon announces that Sponsored Brands video is now serving on desktop. About Sponsored Brands video With Amazon Sponsored Brands video, you can stand out in desktop and mobile shopping results while helping customers discover your brand and products as they shop on the site. These ads are keyword targeted, cost-per-click, and link customers directly to

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MAGIC 2020

MAGIC is the world’s largest fashion marketplace, comprised of eleven unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing. Every February and August the retail industry convenes in Las Vegas to spot and shop the latest trends. As of 2019, 43 percent of U.S. Amazon shoppers had purchased clothing, shoes and jewelry products

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Year in Review – The Four Marketplace Industry Quadrants

Marketplace Pulse breaks down the four marketplace quadrants that make up the industry. These four quadrants are defined by the size of the opportunity in terms of current Gross Merchandise Volume (GMV) and future potential. First Quadrant Marketplaces facing growth roadblocks occupy the first quadrant. Wish According to marketplace Pulse wish is predominantly used by

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2019 Year in Review: Amazon Counterfeit – Project Zero

Project Zero In February 2019, Amazon announced Project Zero, which is a tool allowing approved brands to directly flag and remove counterfeit listings of their products from Amazon. Project Zero combines Amazon’s advanced technology, machine learning, and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect

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The Innovative Agency: A Daily Podcast for B2B

With 100 million Prime members in the U.S. alone, Amazon is the place to sell products online. Marketing agencies focused on Amazon can help a lot of clients. To do that, however, those agencies must understand how to operate a proper Amazon business. Our President, CEO, and Co-Founder Dan Brownsher joins The Innovative Agency, a

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Year in Review: Unbranded Search on Amazon

According to Marketplace Pulse, more than three-quarters of Amazon searches are unbranded. Consumers are seeking generic products rather than name brands and 78% of keyword searches done on Amazon are unbranded. As reported by Marketplace pulse, most popular search terms by volume were analyzed and represented an estimated 64% of all Amazon search volume. Search

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Year in Review: Amazon Brand Analytics

Sellers on the Amazon marketplace sold $200 billion worth of products in 2019. The Amazon marketplace is so large if it were its own country it would rank as the 50th largest economy in the world. In our next few posts, we will dive into the 2019 year in review recently published by Marketplace Pulse.

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