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Amazon Marketing & Listing Optimization Tips

Q4 Amazon Planning Strategy

Why Is Q4 Season Important? Our goal at Channel Key is to set up our client’s Amazon business’ to be optimally positioned to achieve their goals. A large part of that success can be controlled with strong proactive Q4 holiday season planning. With Prime Day having already past, customers and sellers on Amazon are looking

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How Does Amazon Fit Into Your Online Strategy?

Still Not Optimized on the Fastest Growing Shopping Mall on the Planet?  What are you Waiting For!? As Amazon continues its meteoric growth and evolution, brand owners and manufacturers are increasingly faced with the dilemma of deciding if and how to engage with the “everything store.” Amazon owns 5% of all retail sales and 50%

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Why You Should be Using Enhanced Brand Content

As Amazon evolves and more sellers arrive increasing competition, we have naturally seen the costs to advertise increase. From higher cost-per-clicks to lower average selling prices, it’s becoming harder and harder to drive profitable sales in multiple categories. Enhanced Brand Content is a great tool to counter this trend by making your products stand out from the rest with

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How To Prepare for Amazon Prime Day

Essentially “Christmas in July”, Prime Day is Amazon’s annual 30-hour shopping extravaganza featuring exclusive deals for Amazon Prime shoppers. Scheduled to begin at noon on Monday, July 16th until midnight on Tuesday, July 17th, Amazon has been sparing no efforts to vigorously drum-up hype for their highly anticipated 4th annual Prime Day. Ensuring that current

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Understanding Amazon Headline Search Ads

As Amazon continues to evolve so do Headline Search Ads and as a continuation of our last blog post we wanted to provide you with a few new updates. In case you’re unaware of how powerful Headline Search Ads can be let’s quickly cover some of the benefits. What are Headline Search Ads and Where

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Learn How to Win at Amazon

Hayabusa is a manufacturer and retailer of mixed martial arts apparel and equipment. Meaning “peregrine falcon” in Japanese, Hayabusa sought to be the premier provider of Team Hayabusa-sponsored equipment worldwide. Despite having their own online storefront, Hayabusa wanted a better way to get its product out in the market without relying on resellers who would

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Channel Key is Now Offering Amazon Customer Heat Map Data!

We are offering the Amazon Customer Heat Map Data for our clients on a quarterly basis.  Heat Maps are a useful tool and can be utilized to identify customer trends, assist in planning and forecasting to ultimately help boost sales pipeline activity. At Channel Key, we can provide your brand Heat Map information and drill

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Is Amazon FBA Still Your Smartest Move?

Amazon is raising monthly inventory storage fees starting April 1, 2018, for those sellers who use FBA fulfillment.  They announced the changes in efforts to improve inventory management so that products will be received and delivered to customers faster. The changes which include assessing Long-Term Storage fees monthly instead of biannually and the introduction of

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AMAZON FEE INCREASE 2018

An Update on Amazon’s 2018 FBA Fee Increases

Amazon announced they will be raising fees for the FBA program.  The new FBA fulfillment fees take effect on February 22, 2018.  Below is a summary of the changes, what this means for your business and how you can plan accordingly. Summary of Changes: Increase in fulfillment fees for a majority of product size tiers

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