Hayabusa Case Study

Challenges

Selling to Amazon 1P and Resellers and had no control over retail pricing or content on Amazon Detail pages
Catalogue was mismanaged and not organized properly
No ability to quickly launch new products
Lack of internal resources and Amazon knowledge to run and align the business for growth
Catalogue was not fully available on Amazon

Solution

Converted business distribution from 1P wholesale and Resellers to 3P Direct to Consumer business
Spun up FBA/Seller Fulfilled Hybrid program for Prime access and ease of distribution
Provided infrastructure to systematically launch new products quickly to the marketplace
Entered 10 core products into the Channel Key Jumpstart Program completely revamping imagery and copy taking into account Keyword research to optimize for SERP on top terms
Policed marketplace and surfaced unapproved resellers and MAP pricing violators

Hayabusa is a mixed martial arts brand who prides themselves on extensively researched and innovative products to enhance performance and safety in the sport. They are well known in the industry for their cutting edge material that bring some of the most popular boxing gloves, gis and compression in the MMA arena

Results

Increased sales YoY by 603%
Doubled net margin profitability of business taking advantage of retail vs wholesale margins
Average buy box % grew from 12.86% to 27.57%
Drove 39.33% of sales from sponsored products at a 9.40% Acos
Increased SERP for search term MMA Shin Guards from Page 2, Slot 28 to Page 1, Slot 17
Increased E-conversion rate from .63% to 2.43%

Results

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