Hayabusa Case Study

Challenges

• Selling to Amazon 1P and Resellers and had no control over retail pricing or content on Amazon Detail pages
• Catalogue was mismanaged and not organized properly
• No ability to quickly launch new products
• Lack of internal resources and Amazon knowledge to run and align the business for growth
• Catalogue was not fully available on Amazon

Hayabusa is a mixed martial arts brand who prides themselves on extensively researched and innovative products to enhance performance and safety in the sport. They are well known in the industry for their cutting edge material that bring some of the most popular boxing gloves, gis and compression in the MMA arena