Imbued-Reaching Page 1

Challenges

• Needed to identify a launch strategy to establish costs to launch a product with a goal of getting to Page 1 of search
• Competing in a crowded category with existing brands like Amazon Basics and Anker
• Launch a direct to consumer USB C Cable that sells 1,000 units within 30 days
• Gain organic placement on Page 1 for a targeted keyword in 12 weeks Targeting USB C Cable, USB C Charging Cable, or USB C Data Cable

Imbued, founded in 2017, is a subsidiary of one of the world’s largest manufacturers of electronic, electrical and fiber optic connectors in the world. With a market capitalization of over 6 billion dollars, Imbued offers 24 different SKUs on Amazon, and operates in the Cell Phone Accessories space.