Rowe Case Study

Challenges

• Rowe had a 2 million pound pile of scrap rubber with manufacturing capabilities in the US and needed to monetize.
• Started 3P Seller Central account and had only 4 products doing around $5k/month in Sales
• Lack of internal resources and Amazon knowledge to run and align the business for growth
• No access to Prime shoppers
• No ability to systematically identify additional winning products on Amazon that they could manufacture
• Didn’t have a brand to leverage for customer acquisition and continuity

Rowe is a manufacturer in West Virginia that uses 2 million pounds of excess scrap rubber to make products useful around the home, garage and boat