Rowe had a 2 million pound pile of scrap rubber with manufacturing capabilities in the US and needed to monetize.
Started 3P Seller Central account and had only 4 products doing around $5k/month in Sales
Lack of internal resources and Amazon knowledge to run and align the business for growth
No access to Prime shoppers
No ability to systematically identify additional winning products on Amazon that they could manufacture
Didn’t have a brand to leverage for customer acquisition and continuity
Solution
Entered all 4 products into our JumpStart Program completely revamping imagery and copy taking into account Keyword research to optimize for SERP on top terms
Researched marketplace surfacing 18 new product opportunities that Channel Key launched in 2017
Spun up FBA program solution to leverage Prime badge
Created comprehensive Sponsored Products and Headline Search Ad campaign strategies from scratch optimizing for Non-Branded search terms
Executed logo creation and obtained Brand Registry
Rowe is a manufacturer in West Virginia that uses 2 million pounds of excess scrap rubber to make products useful around the home, garage and boat
Results
Monthly sales have increased 1000% in 12 months and continue to grow
Drove 27% of sales from sponsored products at a 21.90% ACoS
Increased # of impressions from 24,237 to 141,636
Generated 334 seller reviews and 161 product reviews in 10 months
4 products rank on the 1st page SERP for primary search terms
