Wine Enthusiast-Hybrid Amazon Selling Model

Challenges

• Transition Wine Enthusiast from a Vendor Central to Hybrid Amazon Selling Model
• Segmentation of catalog between Vendor and Seller Central based on fees and cost
• Identifying proper categorization for over 2k SKUs
• Managing advertising spend across Vendor and Seller Central Accounts
• Wide and diverse catalog of products in multiple categories

Wine Enthusiast is a manufacturer of high-end wine fridges & accessories and has been an industry leader for over 40 years. Wine Enthusiast has been engaged with Amazon for over 3 years across both Seller and Vendor Central while selling over 2,000 wine and bar related products.