Year in Review – The Four Marketplace Industry Quadrants

By |2020-01-13T22:28:10+00:00January 13th, 2020|Blog|

Marketplace Pulse breaks down the four marketplace quadrants that make up the industry. These four quadrants are defined by the size of the opportunity in terms of current Gross Merchandise Volume (GMV) and future potential. First Quadrant Marketplaces facing growth roadblocks occupy the first quadrant. Wish According to marketplace Pulse wish is predominantly used by [...]

2019 Year in Review: Amazon Counterfeit – Project Zero

By |2020-01-10T19:37:17+00:00January 10th, 2020|Blog|

Project Zero In February 2019, Amazon announced Project Zero, which is a tool allowing approved brands to directly flag and remove counterfeit listings of their products from Amazon. Project Zero combines Amazon’s advanced technology, machine learning, and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect [...]

The Innovative Agency: A Daily Podcast for B2B

By |2020-01-13T18:20:39+00:00January 9th, 2020|Blog|

With 100 million Prime members in the U.S. alone, Amazon is the place to sell products online. Marketing agencies focused on Amazon can help a lot of clients. To do that, however, those agencies must understand how to operate a proper Amazon business. Our President, CEO, and Co-Founder Dan Brownsher joins The Innovative Agency, a [...]

Year in Review: Unbranded Search on Amazon

By |2020-01-10T21:11:59+00:00January 3rd, 2020|Blog|

According to Marketplace Pulse, more than three-quarters of Amazon searches are unbranded. Consumers are seeking generic products rather than name brands and 78% of keyword searches done on Amazon are unbranded. As reported by Marketplace pulse, most popular search terms by volume were analyzed and represented an estimated 64% of all Amazon search volume. Search [...]

2020 Amazon Referral Fee Changes

By |2020-01-10T19:22:32+00:00December 27th, 2019|Blog|

In 2019 Amazon invested more than $15 million in infrastructure, programs, people, and 150 new tools and services to help sellers grow their brand and businesses. Amazon has also invested billions to expand its Free One-Day- Delivery. This was the largest one-year investment that Amazon has ever made in FBA. The e-commerce giant says that [...]

Holiday Recap, Results & Trends

By |2019-12-27T18:57:47+00:00December 17th, 2019|Blog|

Holiday Recap, Results & Trends Holiday Results Cyber Monday sales this year sky rocked, with a record $9.4 billion spent in total, showing an increase of 18.9% from last year. Black Friday pulled in a record of $6.22 billion in e-commerce sales while E-commerce sales on Thanksgiving Day totaled $3.7 billion. Channel Key Stats At [...]

NPHY Drop-In-Center

By |2019-12-12T22:16:26+00:00December 12th, 2019|Blog|

  Nevada Partnership for Homeless Youth (NPHY)  At Channel Key, we support our community and culture is a vital part of our core values. We believe in people helping each other grow and succeed. Our team recently had the chance to spend some time at the NPHY Drop-In Center, with Christmas right around the corner, [...]