Selling on Amazon may seem like a no brainer to most but, there are those brands out there that are hesitant to join the wave. One question that our Channel Key team is hearing surface from brands and manufacturers is, will selling on Amazon cannibalize my eCommerce business? Brands worry that if they start selling [...]

With the continued uncertainty around Covid-19 and with what seems to be the daily news cycle around Amazon changes, our Channel Key team is closely monitoring the effects that COVID-19 is having on the Amazon landscape and we want to make sure we keep everyone fully up-to-date on these changes to help you navigate these [...]

Recently Amazon announced that they will be temporarily prioritizing products coming into their fulfillment centers. The eCommerce giant said that they will be closely monitoring the developments of COVID-19 and its impact on their customers, selling, partners, and employees.  As a result, to an increase in online shopping some products such as household staples and [...]

Defining Your Amazon Strategy - 1P to 3P Transition Your supply method selection is a very important part of the foundation of your Amazon business. Although Vendor Central (1P) and Seller Central (3P) provide similar marketing capabilities there are still many factors to acknowledge with your supply distribution relationship. Companies operating as first-party vendors sell [...]

At Channel Key, what breeds success are the relationships we build with our clients to deliver attentive service. We offer more than a one-size-fits-all approach to Amazon marketing. We conduct market research analysis and use our extensive e-commerce experience to create online shopping environments that thrill customers and drive sales and referrals. We provide a [...]

In December, the coronavirus outbreak developed in the city of Wuhan in central China. The coronavirus illness now has an official name. On Monday the World Health Organization proposed the name, COVID-19 as the identity of the illness. The acronym stands for coronavirus disease 2019. Global cases are on the rise at over 45,000, with [...]

Amazon announces that Sponsored Brands video is now serving on desktop. About Sponsored Brands video With Amazon Sponsored Brands video, you can stand out in desktop and mobile shopping results while helping customers discover your brand and products as they shop on the site. These ads are keyword targeted, cost-per-click, and link customers directly to [...]

MAGIC is the world's largest fashion marketplace, comprised of eleven unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing. Every February and August the retail industry convenes in Las Vegas to spot and shop the latest trends. As of 2019, 43 percent of U.S. Amazon shoppers had purchased clothing, shoes and jewelry products [...]

Image credit marketplacepulse.com Marketplace Pulse breaks down the four marketplace quadrants that make up the industry. These four quadrants are defined by the size of the opportunity in terms of current Gross Merchandise Volume (GMV) and future potential. First Quadrant Marketplaces facing growth roadblocks occupy the first quadrant. Wish According to marketplace Pulse [...]

Project Zero In February 2019, Amazon announced Project Zero, which is a tool allowing approved brands to directly flag and remove counterfeit listings of their products from Amazon. Project Zero combines Amazon’s advanced technology, machine learning, and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect [...]