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Sponsored Products are one of the most popular and effective marketing tools that Amazon provides to help brands reach customers. These cost-per-click ads promote individual product listings by appearing where customers will see them when searching on Amazon, such as the first page of shopping results. Sponsored Products allow advertisers to choose their budget, bids, and targeting parameters. This helps brands of any size reach a wide variety of goals, including generating awareness of a new product, promoting seasonal items, clearing excess inventory, or showcasing best-selling items. 

Customers can now fill their prescription medication via Amazon as easily as ordering a pair of socks or a smart speaker. Well, almost as easily. In November, the retail giant launched an online and mobile prescription medication ordering and fulfillment service called Amazon Pharmacy. The new store allows customers to complete an entire pharmacy transaction on their desktop or mobile device through an app. Amazon states its new pharmacy service will make it simpler for customers to compare prices and purchase medications for home delivery.