Sponsored Products are one of the most popular and effective marketing tools that Amazon provides to help brands reach customers. These cost-per-click ads promote individual product listings by appearing where customers will see them when searching on Amazon, such as the first page of shopping results. Sponsored Products allow advertisers to choose their budget, bids, and targeting parameters. This helps brands of any size reach a wide variety of goals, including generating awareness of a new product, promoting seasonal items, clearing excess inventory, or showcasing best-selling items.
SELLING ON AMAZON: THE 2021 INTERACTIVE GUIDE