U.S. online retail sales are on track to reach $1 trillion by 2024.

It’s no secret that e-commerce has been on the rise for several years, but COVID-19 has further accelerated the shift to online shopping. Analysts forecast digital sales in the U.S. will top $765 billion by the end of 2021. At this rate, Channel Key estimates that retail e-commerce sales will reach $1 trillion for the first time within three years. With this kind of growth, businesses need to prioritize their digital marketing strategies to capture the growing purchasing power of online shoppers.

Fortifying Your Amazon Framework Now Will Pay Off Later

Successful Amazon businesses begin by establishing a strong foundation.

A successful Amazon business requires a strong framework. Just like a healthy tree, the framework of your business depends on its foundation. This includes establishing a supply chain and logistics, funding, inventory, pricing strategy, distribution, technology, assortment, and goals/success metrics. A strong foundation will provide the necessary support that your business needs to both operate and grow.

The health of your Amazon business depends on your operations strategy

Your operations strategy is the pattern of decisions that will shape the short-term and long-term capabilities of your Amazon business. These include setting up your Seller and/or Vendor Central account, implementing full API integration, setting up FBA/FBM Prime fulfillment logistics, and establishing Amazon KPIs. These operations decisions are the functionality element of your business’s framework.

API integration

These include setting up your Seller and/or Vendor Central account, implementing full API integration, setting up FBA/FBM Prime fulfillment logistics, and establishing Amazon KPIs.

Functionality element

This includes establishing a supply chain and logistics, funding, inventory, pricing strategy, distribution, technology, assortment, and goals/success metrics. A strong foundation will provide the necessary support that your business needs to both operate and grow.

Every Amazon business needs a strong strategy to support sales

The third tier of your business framework is built around how you will position your products in front of your target audience. A strong Amazon business strategy involves catalog management, segmentation and assortment planning, product positioning, A9 search optimization, and more. These individual strategies should work in tandem to connect your brand with your target customers.

The Proven Formula for Success on Amazon

Distinguishing your brand on Amazon is more challenging than it used to be.

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With more than 500 million products and 2.5 million sellers, competing on Amazon is no simple feat. The key to standing out is maintaining total control over your Amazon presence, including distribution, content, pricing, merchandising, and traffic-driving initiatives. All these levers need to be in tune with each other and managed daily for your brand and products to be discoverable and convertible on such a massive marketplace.