How Manufacturing Firms Can Leverage Amazon’s B2B Platform for Scalable Growth

Ryan Faist

Ryan Faist, Channel Key

April 27, 2021

It’s no secret that Amazon has changed the way businesses reach customers. The e-commerce giant has disrupted virtually every industry. Despite Amazon’s rapid expansion in the retail sector, many businesses are still unaware of how Amazon’s B2B marketplace can unlock the potential for unlimited growth. In particular, manufacturing firms have a unique opportunity to develop a powerful and profitable sales channel by leveraging Amazon’s increasingly robust business-side platform. Read on to learn more about how Amazon Business can help manufacturing firms stay competitive in today’s changing business landscape.

What is Amazon Business?

Whether shopping for home or work, customer’s value Amazon’s retail marketplace for its convenience, selection, and value. Businesses and organizations, however, have different needs. Amazon’s Business platform was created specifically to help B2B companies reach their target customers with the same efficiency and scope as retail brands.

With business-relevant selections, innovative tools, and features like Business Prime, businesses and organizations of any size can simplify buying and selling, and drive toward their next stage of growth. Amazon Business helps leaders reshape the purchasing process to move their organizations forward – and it continues to expand. Millions of business customers from industries around the world currently purchase on Amazon Business, including:

  • 55 of the Fortune 100 companies
  • More than half of the 100 largest U.S. hospital systems
  • Over 40 percent of the 100 most populous local governments in the U.S.

Key Benefits of Amazon Business for Manufacturing Firms

Amazon Business helps leaders digitize and automate procurement with powerful management controls and analytic tools—all within the familiar experience of Amazon. The platform supports manufacturers and distributors across a wide range of product categories such as healthcare, lab and science, industrial, MRO, IT, hospitality and food service, office, breakroom, and more.

As an Amazon Business Seller, you have access to tools and features that can help you effectively sell products on Amazon Business, better distinguish your company from other businesses, and increase your discoverability among business buyers. These features include enhanced seller profiles, ownership and quality certifications, and Business Prime shipping.

Some key features offered in the Amazon Business Seller program include:

  • Business pricing: The ability to offer prices only available to customers on Amazon Business.
  • Quantity Discounts: Access pricing features that make it easier for customers to buy from you in quantities starting at tiers of just two items, and to request special pricing on even larger purchases.
  • Certifications: Claim quality, diversity, and ownership certifications to help your company stand out to business customers who are looking to learn more about their suppliers.
  • Tax exemption: Extend tax exemption on qualified purchases to customers that participate in the Amazon Tax Exemption Program, such as nonprofit organizations.
  • Enhanced seller profile: Showcase your logo, tell buyers more about your company, and display your quality and diversity certifications.

Amazon Business is currently available in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and India.

SETACC Grants Support Expansion via Amazon Business

The Southeastern Trade Adjustment Assistance Center (SETAAC), operated by the Georgia Tech Enterprise Innovation Institute, provides up to $75,000 of matching funds for third-party consultants to help businesses that have experienced declines in monthly net sales and employment as a direct result of import competition. Eligible manufacturing firms contribute a matching share to create and implement their respective recovery plan.

As an approved vendor for SETAAC grants, Channel Key can help import-impacted U.S. manufacturing firms develop and implement a robust Amazon Business marketplace strategy to regain global competitiveness, expand markets, strengthen operations, and increase profitability. This requires the high-level execution and synergy of numerous key business functions, including business operations, supply chain management, data feed management, listing optimization, marketing strategy, and technology integration.

Effectively growing your manufacturing firm on Amazon’s competitive platform also requires a team of experienced professionals who each specialize in a particular area. Partnering with Channel Key puts your Amazon operations in the capable hands of an entire network of professional Amazon sellers, former Amazon insiders, marketing and advertising specialists, graphics and content experts, reporting analysts, and much more. As an acknowledged Amazon partner and Global Advertising Partner Network (GAPD) member, Channel Key has a proven track record of developing winning strategies and maintaining long-term sustainable Amazon businesses.

Channel Key is happy to provide a free, no-commitment marketplace analysis detailing your sales potential on Amazon Business. To learn more about this report or for more information about growing your manufacturing firm on Amazon, please contact Corey Heim via the link below.

Click here to schedule a meeting with Corey



Channel Key is a full-service channel management marketplace consulting agency that has helped generate nearly $500M in Amazon sales for brands around the world. Complete 360-degree services include marketplace strategies, content development, marketing and advertising, catalog management, marketplace and fulfillment setup, ongoing consulting, and much more. To learn more about how Channel Key can help increase sales for your business, contact us today for a free consultation.

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