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Amazon Marketing & Listing Optimization Tips

It’s official – Amazon Prime Day 2021 is scheduled to kick off at 3 a.m. ET on June 21. Recently, Channel Key discussed in detail what sellers can expect during this year’s event, based on several unique circumstances that are likely to influence consumer behavior. Another key factor, however, may have an even greater impact on your brand’s sales performance.

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The countdown is on to the most anticipated online shopping event of the year: Amazon Prime Day. While no official dates have been announced, Amazon has confirmed that Prime Day 2021 will take place “late in Q2”, which means the retail giant is likely to reveal a June timeline any day now. In the meantime, here’s everything your brand needs to know about what to expect and how to prepare for this year’s mega sale.

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It’s virtually impossible to talk about the state of retail in 2021 without discussing Amazon. The online giant has become a central component of daily commerce, setting record after record for growth in just about every aspect. Describing itself as the world’s most customer-centric company, Amazon continues to find new ways to provide value to not only individual shoppers, but also the many brands that utilize its platform to sell direct to consumers. These often come in the form of updates to its vast suite of marketing and advertising levers, such as the recent targeting enhancements to Sponsored Display ads. Other times, Amazon will introduce an entirely new service that benefits both sellers and shoppers – such as Amazon Explore.

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As the world’s most powerful and popular online marketplace, Amazon is continually improving its already robust suite of tools designed to help brands better target and convert customers. The latest expansion, announced in April 2021, are new audience targeting features for Sponsored Display ads. To help keep your brand at the forefront of Amazon’s ever-evolving marketplace, we’ve detailed what Sponsored Display ads are, how they work, why they are important, and what has changed.

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Brighter Blooms Nursery offers a wide variety of ready-to-bloom shrubs, trees, and plants for gardening enthusiasts in every part of the United States. Since launching in 2007, they have become one of the nation’s largest online gardening suppliers. Seeking to continue its growth momentum with a strong presence on Amazon, Brighter Blooms partnered with Channel Key to help drive sales growth.

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It’s no secret that Amazon has changed the way businesses reach customers. The e-commerce giant has disrupted virtually every industry. Despite Amazon’s rapid expansion in the retail sector, many businesses are still unaware of how Amazon’s B2B marketplace can unlock the potential for unlimited growth. In particular, manufacturing firms have a unique opportunity to develop a powerful and profitable sales channel by leveraging Amazon’s increasingly robust business-side platform. Read on to learn more about how Amazon Business can help manufacturing firms stay competitive in today’s changing business landscape.

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Amazon has announced several fee changes that will soon affect FBA sellers in the U.S. Among the most impactful to brands will be adjustments to fulfillment fees, which will increase by about 2-3% on average. In addition to these changes, Amazon also announced reductions in certain fees, which the company says reflects feedback received from sellers. To help you better understand these adjustments and how they will impact your brand, we’ve compiled and detailed the most important Amazon FBA fee changes that will take effect on June 1, 2021.

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Pet brand owners have a good reason to be optimistic. In late March, the American Pet Products Association (APPA) announced the industry had reached a historic milestone. In its 2021 State of the Industry Report, the APPA confirmed that pet industry sales set a record of $103.6 billion in 2020, a 6.7% increase from the previous year.

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In 2001, Amazon founder and CEO Jeff Bezos scribbled a diagram onto the back of a napkin that would ultimately define the company’s business model. He called it the “virtuous cycle” – a core approach to building Amazon by starting with the customer and working backwards, rather than focusing on a product or service. “Our mission is to be Earth’s most customer-centric company,” Bezos told PBS anchor Charlie Rose in 2010. He went on to explain that what distinguishes Amazon from other successful retailers – such as Walmart – is the company’s strict and long-term focus on the customer. “We see our customers as invited guests to a party, and we are the hosts,” said Bezos. “It’s our job every day to make every important aspect of the customer experience a little bit better.”

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