COVID-19 has changed the way many people shop, and that includes groceries. Data from Inmar Intelligence shows that nearly eight out of ten consumers have purchased groceries online during the pandemic, a 19% boost from 2019. Mercatus reports that online grocery sales in the U.S. increased from $1.2 billion in August 2019 to $7.2 billion in June 2020. With this surge in supermarket e-commerce, retailers are competing to capture online grocery sales – and the race is heating up.
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