An Amazon advertising agency can make all the difference in helping your brand scale on Amazon. With millions of products vying for attention, it’s not easy to get noticed—and even harder to turn clicks into sales. That’s why so many brands turn to experts who know how to deliver real results.
But not every agency is created equal. Choosing the right one can mean the difference between staying afloat and truly thriving. The right agency will take the time to understand your brand, create strategies tailored to your goals, and maximize your return on investment.
In this guide, we’ll walk you through everything you need to know about working with an Amazon advertising agency. We’ll explore why you might need one (and why you might not), the core services most agencies provide, and how to pick the best fit for your business. Most of all, you’ll learn why partnering with the right agency is the fastest way to scale your brand on Amazon.
Does Your Business Need an Amazon Advertising Agency?
Managing Amazon Ads effectively is both an art and a science. While Amazon offers a suite of advertising tools like Sponsored Products, Sponsored Brands, and Sponsored Display Ads, making the most of them requires specialized expertise. Here’s why partnering with an Amazon advertising agency can make a real difference:
- Expertise in a Complex Ecosystem
Amazon’s advertising platform is dynamic and always changing. Agencies are equipped with the latest knowledge to help brands adapt to algorithm updates, optimize ad spend, and stay ahead of competitors. - Time and Resource Savings
Running effective campaigns requires time and knowledge, from keyword research to bid adjustments and creative testing. By partnering with an agency, your team can focus on core business operations while experts handle the nuances of Amazon advertising. - Data-Driven Results
The best agencies use advanced analytics and insights to fine-tune campaigns, maximize Advertising Cost of Sales (ACoS), and deliver measurable growth in sales and visibility. - Creative and Strategic Support
Top agencies don’t just manage campaigns. They provide creative input for ad visuals and copy, optimize product listings, and offer strategic recommendations to elevate your brand.
Here’s something most agencies won’t tell you: not every brand needs an agency. Whether or not you should partner with one depends on your overall business goals and capabilities. The hard truth is that every brand will need the help of experts to climb the bestseller list on Amazon at some point. It’s certainly possible for brands to develop their own team of experts in-house. However, this takes considerable time and resources. Meanwhile, competitors who have partnered with reputable agencies will gain ground with every passing day, making it harder for you to catch up.
This is where the true value of partnering with an Amazon advertising agency comes in. It dramatically shortens the learning curve. Instead of spending years building expertise, you gain immediate access to the knowledge and skills you need to thrive. Partnering with the right agency can accelerate your growth and shorten the path to success on Amazon.
What Services Do Amazon Advertising Agencies Offer?
Amazon advertising agencies provide a comprehensive suite of services tailored to your business goals. Here are the core Amazon Advertising Services that Channel Key provides:
Amazon Advertising Services
Few brands fully harness the true power of Amazon Advertising, causing them to miss opportunities to connect with ready-to-buy customers on a large scale. With years of experience navigating Amazon’s ecosystem, we’ve mastered the art of leveraging Amazon Ads to elevate your business’s visibility and profitability. Our approach combines precise campaign management with advanced reporting to boost product exposure, drive revenue, and achieve the highest return on investment.
- Sponsored Products
Accounting for 81% of all ad spend on Amazon, Sponsored Products are cost-per-click, keyword-targeted ads that promote individual product listings. In addition to boosting both paid and organic sales, a strong Sponsored Products strategy can promote awareness of new products, highlight seasonal items, clear excess inventory, and showcase best-selling items. - Sponsored Display
Sponsored Display is a programmatic ad solution that helps your brand engage customers across the purchase journey — both on and off Amazon. According to Amazon, 64% of shoppers use multiple channels to make a single purchase. Sponsored Display ads increase your visibility across various channels to keep your brand and products top of mind for shoppers looking to buy. - Sponsored Brands
Sponsored Brands are cost-per-click ads that feature your brand logo, a custom headline, and multiple products. These ads appear in relevant shopping results and help drive the discovery of your brand among customers shopping for products like yours. By communicating your purpose, vision, mission, and values, Sponsored Brands help customers feel more connected to your brand. - Amazon DSP
Amazon DSP allows brands to programmatically purchase display, video, and audio ads that reach audiences across the internet. With this powerful tool, you can target specific audiences at scale across various devices and ad formats. Amazon DSP also offers traffic quality tools and advanced performance reporting, helping you measure success and refine your campaigns for maximum impact. - Amazon Attribution
Amazon Attribution is a powerful advertising and analytics tool that measures the performance and impact of your non-Amazon marketing efforts. By understating how external touch points help shoppers discover and consider your products on Amazon, you can optimize and plan your overall strategy based on what resonates with your customers and drives value for your brand.
In addition to these services, we offer a wide range of solutions to support every aspect of your Amazon business. From account management and SEO optimization to brand protection and inventory control, our team provides the expertise and tools needed to streamline operations, maximize efficiency, and safeguard your success. Here’s a quick look at our additional services:
Account Management
- FBA & FBM Consulting
- Strategic Business Plan
- Marketplace & Competitor Analysis
- Content Analysis
- Case Management & Resolution
Content SEO & Optimization
- A+ Content
- Brand Storefront
- Search Optimization
- Keyword Research
- Listing Creation and Management
Brand Control & Protection
- Brand Registry, Control, and Protection
- Buy Box Monitoring & Reporting
- Assortment Analysis
- Unauthorized Resellers
- Counterfeit Product
Inventory & Orders
- Sales & Inventory Forecasting
- Pricing Strategy
- Promotions, Coupons, & Deals
- Catalog Management
- Marketplace Compliance
How to Choose the Right Amazon Advertising Agency
Selecting the right Amazon advertising agency is a big decision that can significantly impact your brand’s performance. The agency you choose will play a major role in shaping your advertising strategy, optimizing your campaigns, and driving measurable results. It’s important to look beyond flashy promises and focus on key factors that demonstrate expertise and alignment with your goals. Here are the most important considerations to keep in mind:
- Proven Track Record
Look for an agency with a history of success in your industry. Reputable agencies will have case studies and testimonials to validate their expertise.Why Channel Key? We’ve partnered with over 250 brands and generated $1.5B in Amazon sales. We measure success by the success of our clients. Numbers don’t lie. On average, our clients grow sales by 46% in the first twelve months of partnering with Channel Key.
- Specialized Expertise
Make sure the agency has a deep understanding of Amazon’s advertising ecosystem, including advanced tools like Amazon DSP.Why Channel Key? As an Amazon Ads Advanced Partner, we specialize in leveraging every tool in Amazon’s advertising arsenal. From Sponsored Products and Sponsored Brands to the advanced capabilities of Amazon DSP and Sponsored TV, we create tailored strategies that maximize visibility and ROI. Our team is always at the forefront of Amazon updates, so your campaigns benefit from the latest innovations.
- Transparency
A reliable agency provides clear, transparent reporting on ad performance and costs. Avoid partners with hidden fees or ambiguous pricing structures.Why Channel Key? Transparency is at the core of our approach. We provide detailed performance reports and cost breakdowns, so you always know where your budget is going and how your ads are performing. There are no hidden fees—just an honest, results-driven partnership. To maintain alignment with your business objectives, we hold quarterly “Top-to-Top” meetings with leadership to review performance, discuss strategic adjustments, and strengthen our collaboration. This commitment to clarity and communication fosters trust and long-term success.
- Certifications and Partnerships
Amazon Advertising Partner certifications can be a strong indicator of expertise. Look for badges like “Verified Partner” or “Advanced Partner.”Why Channel Key? Channel Key is proud to be recognized as an Amazon Ads Advanced Partner, a distinction awarded to agencies that demonstrate exceptional expertise, engagement, and success with Amazon Ads. This status reflects our ability to drive sustained growth for clients while effectively utilizing Amazon’s advertising tools. As an Advanced Partner, we gain access to exclusive resources, beta programs, and enhanced support from Amazon—advantages we leverage to deliver top-tier results. This recognition underscores our commitment to excellence and positions Channel Key as a trusted leader in the Amazon ecosystem.
- Personalized Approach
Your brand is unique, and your advertising strategy should reflect that. The best agencies offer tailored strategies aligned with your business goals, whether you’re a small business or an enterprise.Why Channel Key? We don’t believe in one-size-fits-all solutions. Our team takes the time to understand your brand, category, and goals, crafting personalized strategies that align with your vision. Whether you’re scaling from $2 million to $4 million in sales or refining your approach in a specific category, we’re here to deliver strategies that drive measurable results.
For a more comprehensive list of considerations, check out our guide on the top questions to ask an Amazon advertising agency.
What Categories Does Your Amazon Advertising Agency Specialize in?
When choosing an Amazon advertising agency, category expertise is something to keep in mind. A lot of agencies claim to be experts in everything, but experienced partners know that each category has its own challenges and quirks.
At Channel Key, we’ve built a strong track record in several core categories. This gives us the ability to apply proven strategies and a deep understanding of what it takes to succeed in these spaces. That said, our knowledge isn’t limited to just these areas. We’ve worked with brands across many categories and always tailor our approach to fit your unique needs.
Home and Kitchen
Home and Kitchen is one of the most competitive categories on Amazon. Customers demand visually appealing, functional products that fit seamlessly into their lifestyles. At Channel Key, we excel in creating engaging campaigns that emphasize product functionality and aesthetics, while optimizing detail pages to highlight features, benefits, and reviews. Whether you’re launching a new product or promoting seasonal bestsellers, we tailor strategies to maximize visibility and drive conversions in this highly visual category.
Health and Household
Selling Health and Household products requires navigating strict compliance rules and building trust with customers. Channel Key understands how to position your products as reliable and safe while adhering to Amazon’s guidelines. From creating compelling ad copy that communicates value to leveraging Amazon Ads to retarget repeat buyers, we develop strategies that balance performance with compliance to grow your presence in this essential category.
Beauty and Personal Care
In the Beauty and Personal Care category, brand storytelling and visual appeal are key. Customers look for products that deliver results and align with their personal values. Channel Key helps brands stand out by combining video ads with expertly crafted product listings that communicate efficacy, ingredients, and benefits. We also utilize Amazon’s Attribution tools to track external traffic and create cohesive campaigns that extend your reach across multiple platforms.
Electronics
Electronics customers are some of the most informed shoppers on Amazon. They demand detailed product information, trust signals like certifications, and competitive pricing. Channel Key specializes in optimizing product detail pages with enhanced content that answers customer questions upfront, reducing returns and boosting conversion rates. We also use advanced analytics to manage high-competition ad campaigns, ensuring your products rank for top-performing keywords.
Automotive
The Automotive category presents unique challenges, such as compatibility issues and niche customer segments. Channel Key addresses these by using Amazon’s Part Finder tool to ensure accurate product listings, minimizing customer dissatisfaction. Our targeted Sponsored Display ads are tailored to reach specific audiences, while our strategic campaigns emphasize durability, quality, and value to drive sales for everything from car accessories to replacement parts.
Pet Supplies
Pet Supplies is a highly emotional category, with customers seeking products that meet the needs of their beloved pets. At Channel Key, we craft campaigns that connect emotionally with pet owners, focusing on benefits like safety, quality, and wellness. Whether promoting pet food, toys, or grooming supplies, we use data-driven strategies to highlight the unique value of your products and position them as must-haves in a crowded market.
Testimonials: What Channel Key Clients Have to Say
It’s important to partner with a team that can back up their claims with real results. Testimonials offer valuable insights into an agency’s expertise, reliability, and ability to deliver on their promises. They highlight past clients’ successes and showcase how the agency has tackled challenges like yours. At Channel Key, we’re proud to share the stories of brands we’ve helped grow and thrive on Amazon. These testimonials reflect our commitment to driving measurable results and building long-lasting partnerships.
View more testimonials from Channel Key clients.
Why Channel Key is the Right Partner for Your Amazon Success
When it comes to navigating the complexities of Amazon, having the right partner can make all the difference. At Channel Key, we don’t just offer services. We deliver results. As an Amazon Ads Advanced Partner, we bring deep expertise, proven strategies, and a personalized approach to help your brand thrive.
Unlike other agencies, we believe in full transparency, tailored strategies, and round-the-clock support. Our team doesn’t just manage your campaigns. We immerse ourselves in your business goals to develop a comprehensive plan that drives real, measurable growth.
If you’re ready to take your Amazon business to the next level, let us show you what’s possible. Start with our free brand audit report—a detailed analysis of your Amazon presence that highlights key opportunities to grow your sales, optimize your advertising, and improve your overall performance. Request your free report today and unlock your true Amazon potential.
