David’s Wholesale/ModaWest

Solution

• Increased catalog assortment on Amazon from 58 SKUs to 128 to provide customers with a wider array of options
• Enrolled the account in Amazon Business to provide business customers with more attractive pricing
• Entered high quality backpacks into the Channel Key Jumpstart program to improve listing copy, images, categorization and advertising strategies
• Obtained access to Brand Registry 2.0 to utilize Sponsored Brands and Stores
• Created comprehensive strategies for Sponsored Product Ads and Sponsored Brand campaigns while optimizing for Back-to-School terms
• Enrolled in Seller Fulfilled Prime for items that weren’t currently in FBA