Selling wholesale backpacks on a traditionally retail focused marketplace like Amazon
Preparing the account for Back-to-School season with only 45 days of lead up time
Lack of internal Amazon experience
A diverse catalogue with a wide variety of SKUs with untested potential on Amazon
FBA Storage limits affecting our ability to use FBA on a wide scale
No brand presence or equity
Solution
Increased catalog assortment on Amazon from 58 SKUs to 128 to provide customers with a wider array of options
Enrolled the account in Amazon Business to provide business customers with more attractive pricing
Entered high quality backpacks into the Channel Key Jumpstart program to improve listing copy, images, categorization and advertising strategies
Obtained access to Brand Registry 2.0 to utilize Sponsored Brands and Stores
Created comprehensive strategies for Sponsored Product Ads and Sponsored Brand campaigns while optimizing for Back-to-School terms
Enrolled in Seller Fulfilled Prime for items that weren’t currently in FBA
David’s Wholesale specializes in selling high-quality, low-priced wholesale products covering a wide range of categories and styles and has been selling on Amazon for over 2 years.
Results
July Sales increased 510% YoY
Increased B2B sales in July by 352%
Leveraged both Seller Fulfilled Prime and FBA for over 65% of orders
Increased Customer Sessions by 585%
Drove 58% of sales with Advertising at an ACoS of 9.58%
Successfully implemented their first non-wholesale backpack listing
Maintained pristine metrics for both Fulfilled by Merchant and Seller Fulfilled Prime
From June to July 2018 we saw sales go up 245%, units 211%, and sessions 270%
