Rastaclat Case Study Image

Amazon Storefront Launch and Marketplace Strategy Increase YoY Sales Over 600%

Ryan Faist

Ryan Faist, Channel Key

June 28, 2023

Rastaclat is a line of high-quality, hand-made accessories inspired by art, music, sports, and street culture. Founded in 2010 with a mission to spread positivity and unity, the company has grown rapidly and today offers an expansive catalog of more than 100 products including bracelets, shirts, shoes, hats, and more.

As demand grew, Rastaclat began relying on third-party sellers to generate sales on Amazon. The company quickly faced an influx of counterfeit products as well as MAP policy violations from resellers, resulting in lost revenue. Rastaclat partnered with Channel Key to regain control over their brand and maximize profit potential by launching their entire catalog on Amazon Seller Central through the Brand Registry program.

Approach

  • Increase Brand Visibility
    Create 171 pages of A+ Content including optimized Titles, Descriptions, and Images to enhance brand visibility
  • Drive Traffic and Maximize Conversions
    Develop a scalable advertising strategy to increase ranking on high-volume keywords based on predictable traffic patterns
  • Remove Counterfeit Sellers
    Utilize the protection features available in Brand Registry to remove 15 counterfeit sellers from Amazon

Key Results

  • 604% year-over-year sales increase from July 2020 to 2021
  • $250+ sales in the first six months of launching
  • 164% year-over-year session rate increase from July 2020 to 2021

Conclusion

Channel Key built a branded storefront with 171 pages of A+ content, resulting in Rastaclat’s top parent category ranking #1 organically for Men’s Bracelets and three additional parents ranking on the first two pages.

Through multiple marketing and advertising levers, Rastaclat generated over $250K in sales during the first six months. With continued optimization, conversions increased by 11% YoY and sessions increased by 164% YoY from July 2020 to 2021. Channel Key also executed a holiday strategy, which increased Prime Day 2020 sales by 185% vs. the previous 30 days.

In total, Channel Key’s marketplace strategy increased Rastaclat’s Amazon sales by 604% from July 2020 to July 2021.

Download the full Case Study as a PDF.

2021 CK Case Study - Rastaclat - FINAL- Cover

Mastering Amazon SEO eBook Cover.

Let us send you our free ebook

Mastering Amazon SEO: How to Rank on Page One of Amazon Search

Recent Posts

Infographic of supply chain concept.

Inventory & Orders

Supply Chain by Amazon: A Potential Game-Changer for Ecommerce

Read More
Shipping boxes moving along conveyors.

Account Management

Amazon Seller Fulfilled Prime Reopens on October 1, 2023 (with Big Changes)

Read More
Sponsored Products campaigns appearing off Amazon.

Amazon Advertising

Sponsored Products Campaigns Will Now Appear Off Amazon

Read More
Channel Key website homepage.

Channel Key News

Channel Key Launches New High-Performance Website

Read More
Add to Cart button highlighted on DTC site.

Account Management

Amazon Buy with Prime Now Supports Cart-Building on DTC Sites

Read More
Closeup of mobile phone on a keyboard.

Amazon DSP

An Intro to Amazon DSP: How Brands in Any Industry Can Reach Amazon Shoppers

Read More
Illustration of shoppers running in autumn background with giant cell phone.

Amazon Advertising

Amazon Confirms Fall Prime Sale: Here’s What Brands Need to Know

Read More
Amazon packages on a blue background.

Account Management

Channel Key Clients Break Sales Records on Prime Day 2023

Read More
Seller Central dashboard showing Small and Light program canceled.

Account Management

Amazon Will Close the Small and Light Program on August 29

Read More

Copyright 2023 Channel Key, LLC. All Rights Reserved