Moda West Case Study Image

Cash Flow Strategy Resolves Amazon Inventory Challenges in Time for Peak Season

Ryan Faist

Ryan Faist, Channel Key

June 28, 2023

Moda West is a division of David’s Wholesale of Dallas, Texas and Miami, Florida. For over 22 years, Moda West has specialized in high-quality, low-priced wholesale products, including backpacks, hygiene kits, school supplies, and more. Moda West is devoted to bringing hope and smiles to customers while supporting humanitarian missions such as aiding people experiencing homelessness.

Moda West is primarily a seasonal business with peak volume in late summer and early winter. Moda West partnered with Channel Key to develop and grow its brand on Amazon in 2018. After several years of consecutive growth, the company experienced inventory challenges in 2021 due to various factors. The challenge was to find a way for Moda West to replenish Amazon inventory and meet sales targets in time for the peak seasons.

Channel Key connected Moda West with SellersFunding, an all-in-one financial solutions platform designed specifically for growing ecommerce merchants. Unlike traditional financial institutions, SellersFunding provides instant access to working capital for marketplace sellers based on their sales performance and history.

By developing a marketplace strategy in tandem with SellersFunding, Moda West was in a strong position to launch aggressive marketing campaigns to capture heavy seasonal traffic with high purchase intent that otherwise would not have been possible.


  • Secure Funding to Replenish Inventory
    Connect Moda West with SellersFunding to unlock working capital for purchasing back-to-school inventory
  • Grow Awareness and Expand Target Audience
    Develop Top of Funnel advertising efforts coupled with an enticing pricing strategy to increase visibility during peak seasons
  • Utilize Retail Readiness to Increase Conversions
    Achieve 100% Retail Readiness across the full product assortment to maximize conversions on all Product Detail Pages

Key Results

  • 279% year-over-year sales increase from August 2020 to 2021 for Hygiene Kits
  • 8.21% average TACoS for 2021 back-to-school season
  • 574% year-over-year session increase for adult backpacks from August 2020 to 202


Channel Key’s strategy was contingent on Moda West’s ability to meet demand driven through increased visibility and targeting. As a financial solutions platform for marketplace sellers, SellersFunding quickly identified the seasonality of the brand, including its strong performance in key months. Using sales projections backed by live data, SellersFunding was able to offer a larger credit limit at a better price than traditional banks. Within days, Moda West secured the funding to purchase and restock inventory. Combined with targeted advertising and gold-standard listings, this working capital nearly tripled sales for top-selling products and resulted in an outsized growth rate of 15% YoY. Moda West was able to sustain this accelerated growth due to improved cash flow and liquidity, which allowed for investment in other areas of the business.

Download the full Case Study as a PDF.

2021 CK Case Study - Moda West - Cover

Mastering Amazon Ads eBook Cover

Let us send you our free ebook

Mastering Amazon Ads: How to Unlock Explosive Sales Growth

Recent Posts

Infographic of supply chain concept.

Inventory & Orders

Supply Chain by Amazon: A Potential Game-Changer for Ecommerce

Read More
Shipping boxes moving along conveyors.

Account Management

Amazon Seller Fulfilled Prime Reopens on October 1, 2023 (with Big Changes)

Read More
Sponsored Products campaigns appearing off Amazon.

Amazon Advertising

Sponsored Products Campaigns Will Now Appear Off Amazon

Read More
Channel Key website homepage.

Channel Key News

Channel Key Launches New High-Performance Website

Read More
Add to Cart button highlighted on DTC site.

Account Management

Amazon Buy with Prime Now Supports Cart-Building on DTC Sites

Read More
Closeup of mobile phone on a keyboard.

Amazon DSP

An Intro to Amazon DSP: How Brands in Any Industry Can Reach Amazon Shoppers

Read More
Illustration of shoppers running in autumn background with giant cell phone.

Amazon Advertising

Amazon Confirms Fall Prime Sale: Here’s What Brands Need to Know

Read More
Amazon packages on a blue background.

Account Management

Channel Key Clients Break Sales Records on Prime Day 2023

Read More
Seller Central dashboard showing Small and Light program canceled.

Account Management

Amazon Will Close the Small and Light Program on August 29

Read More

Copyright 2023 Channel Key, LLC. All Rights Reserved