Amazon DSP Case Study Image

Channel Key’s Amazon DSP Strategy Grows Subscribe & Save Customers by 67%

Ryan Faist

Ryan Faist, Channel Key

June 28, 2023

Amazon DSP is a demand-side platform that enables endemic and non-endemic brands to programmatically buy ads to reach new and existing audiences at scale on and off Amazon. This case study details how Channel Key successfully leveraged the power of Amazon DSP for a consumer packaged goods brand. Our client was enjoying strong results with Amazon Ads, but wanted to take their sales to the next level with Amazon DSP. After testing campaigns with Amazon’s managed service for several months, our client asked Channel Key to take over Amazon DSP for more vertical control. The challenge was to develop and implement a more effective strategy that would position the company for long-term, profitable growth and justify the investment of Amazon DSP.


Drive New-to-Brand Customers
Create and launch targeted Amazon DSP campaigns off Amazon with the goal of increasing the pool of new-to-brand customers

Increase Branded Search Traffic
Improve visibility on and off Amazon with upper and middle funnel campaigns to reach shoppers at various points of the customer journey

Maximize Subscribe & Save Conversions
Retarget past customers with Amazon DSP campaigns that encourage Subscribe & Save sign-ups to drive repeat sales

Key Results

  • 67% year-over-year subscriber increase from Q1 2021 to 2022
  • 22% new-to-brand customer increase after first full quarter of running Amazon DSP
  • 50% increase in branded searches from Q1 2021 to 2022


According to Amazon data, 22% of our client’s repeat customers make 10+ purchases a year. Based on this insight, Channel Key recommended allocating ad spend to growing its loyalty base, which would provide a higher ROI since these customers purchase more often.

Channel Key implemented a two-pronged marketplace strategy: 1) leverage DSP to significantly increase brand awareness off Amazon with the goal of increasing the pool of new-to-brand customers, and 2) retarget these customers with the goal of converting them into Subscribe & Save members.

Overall, Channel Key’s Amazon DSP strategy grew Subscribe & Save customers by 67% YoY, increasing order rates by over 40% on top ASINs.

Download the full Case Study as a PDF.

DSP_CK Case Study_FINAL-Cover

Mastering Amazon Ads eBook Cover

Let us send you our free ebook

Mastering Amazon Ads: How to Unlock Explosive Sales Growth

Recent Posts

Infographic of supply chain concept.

Inventory & Orders

Supply Chain by Amazon: A Potential Game-Changer for Ecommerce

Read More
Shipping boxes moving along conveyors.

Account Management

Amazon Seller Fulfilled Prime Reopens on October 1, 2023 (with Big Changes)

Read More
Sponsored Products campaigns appearing off Amazon.

Amazon Advertising

Sponsored Products Campaigns Will Now Appear Off Amazon

Read More
Channel Key website homepage.

Channel Key News

Channel Key Launches New High-Performance Website

Read More
Add to Cart button highlighted on DTC site.

Account Management

Amazon Buy with Prime Now Supports Cart-Building on DTC Sites

Read More
Closeup of mobile phone on a keyboard.

Amazon DSP

An Intro to Amazon DSP: How Brands in Any Industry Can Reach Amazon Shoppers

Read More
Illustration of shoppers running in autumn background with giant cell phone.

Amazon Advertising

Amazon Confirms Fall Prime Sale: Here’s What Brands Need to Know

Read More
Amazon packages on a blue background.

Account Management

Channel Key Clients Break Sales Records on Prime Day 2023

Read More
Seller Central dashboard showing Small and Light program canceled.

Account Management

Amazon Will Close the Small and Light Program on August 29

Read More

Copyright 2023 Channel Key, LLC. All Rights Reserved