Brighter Blooms Case Study Image

Retail Readiness & Optimized Ad Campaigns Triple Amazon Sales

Ryan Faist

Ryan Faist, Channel Key

June 28, 2023

Brighter Blooms Nursery offers a wide variety of ready-to-bloom shrubs, trees, and plants for gardening enthusiasts in the United States. Since launching in 2007, they have become one of the nation’s largest online gardening suppliers. Seeking to continue its growth momentum with a strong presence on Amazon, Brighter Blooms partnered with Channel Key to help drive sales growth.

As an online nursery, Brighter Blooms understood the market potential of offering their products on Amazon. After building their listings themselves, they quickly discovered that many products were underperforming despite ranking on Page 1. The challenge was to identify the root of the problem and implement a cost-effective plan that would drive traffic and sales while maintaining a high organic search ranking.


  • Increase Brand Visibility
    Create 175 optimized product listings and 56 pages of A+ Content to enhance product visibility and improve the shopping experience
  • Drive High Quality Traffic
    Develop customized ad campaigns focusing on Brand Protection, Top Performing Keywords, Category Targeting, and Specific Product Targeting
  • Increase Conversions
    Maximize ad performance through a two-week adjustment period followed by an increase in budget for the best-performing campaigns, all tracked with detailed data reports

Key Results

  • 268% year-over-year sales increase from March 2019 to 2020
  • 73% year-over-year sales increase from April 2020 to 2021
  • 4.94% conversion rate for April 2020 (increased from 3.02%)


Channel Key’s strategy was fully implemented by the beginning of the gardening season. In just two months, year-over-year sales from April 2019 to 2020 increased by 268%, while conversion rates increased from 3.02% to 4.94%.

During summer of 2020, Brighter Blooms experienced such high demand that they paused their Amazon account to replenish inventory. Despite this challenge, year-over-year sales from March 2020 to 2021 still increased by another 73%.

Overall, Channel Key’s Marketplace strategy more than tripled the company’s Amazon sales over the course of two years, underscoring the importance of utilizing gold standard listings and optimized advertising campaigns to drive traffic and convert sales.

Download the full Case Study as a PDF.

Mastering Amazon SEO eBook Cover.

Let us send you our free ebook

Mastering Amazon SEO: How to Rank on Page One of Amazon Search

Recent Posts

Infographic of supply chain concept.

Inventory & Orders

Supply Chain by Amazon: A Potential Game-Changer for Ecommerce

Read More
Shipping boxes moving along conveyors.

Account Management

Amazon Seller Fulfilled Prime Reopens on October 1, 2023 (with Big Changes)

Read More
Sponsored Products campaigns appearing off Amazon.

Amazon Advertising

Sponsored Products Campaigns Will Now Appear Off Amazon

Read More
Channel Key website homepage.

Channel Key News

Channel Key Launches New High-Performance Website

Read More
Add to Cart button highlighted on DTC site.

Account Management

Amazon Buy with Prime Now Supports Cart-Building on DTC Sites

Read More
Closeup of mobile phone on a keyboard.

Amazon DSP

An Intro to Amazon DSP: How Brands in Any Industry Can Reach Amazon Shoppers

Read More
Illustration of shoppers running in autumn background with giant cell phone.

Amazon Advertising

Amazon Confirms Fall Prime Sale: Here’s What Brands Need to Know

Read More
Amazon packages on a blue background.

Account Management

Channel Key Clients Break Sales Records on Prime Day 2023

Read More
Seller Central dashboard showing Small and Light program canceled.

Account Management

Amazon Will Close the Small and Light Program on August 29

Read More

Copyright 2023 Channel Key, LLC. All Rights Reserved