Dammit Dolls-Ad Spend Profitability

Solution

• Restructured Sponsored Product Ads and Sponsored Brand campaigns for greater control of each product and keyword
• Created campaigns focused on owning branded traffic while blocking competitive brands
• Identified and reduced ad spend in historically low performing keywords
• Provided image guidance to promote greater conversion rates
• Advertising was able to identify fast selling products that we were able to convert into top selling listings
• Created promotions to incentivize customers to increase their cart sizes