Therafirm, a leading medical and consumer compression-wear manufacturer owns 8 brands and was using a wholesale/reseller model to fill their presence on the Amazon marketplace.
This model presented many challenges with an overarching theme of lack of control when it came to content, images, descriptions and pricing that did not represent Therafirm appropriately. This path was leaving pricing, content and marketing of their brand up to their resellers.
The overall result was catalog not being represented in its most true fashion.
“ Channel Key has been an instrumental partner in helping us develop and execute our Amazon Direct to Consumer Strategy. They have a tremendous of knowledge and expertise that has helped us navigate the complex nature of selling on Amazon and we now have a fast growing and profitable business that we can control”
EVP of Marketing & E-Commerce
