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Amazon Marketing & Listing Optimization Tips

The Dynamics of Innovation Amid COVID-19

Exploring how innovation transforms industries, suggesting a strategic model to help brands and manufacturers adjust to ever-shifting market dynamics The goal of Innovation is to create more effective processes, products, and ideas. Creating dynamic products can act as a catalyst that can enhance your business growth and can also help businesses adapt to a rapidly

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Transitioning from Vendor Central (1P) to Seller Central (3P)

As a direct result of the COVID-19 virus and the increase in orders for products such as household staples and medical supplies, as well as other high-demand products, Amazon announced on March 16, 2020, that they will be temporarily prioritizing products coming into their fulfillment centers through April 5, 2020, to more quickly receive, restock,

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Selling on Amazon: Are You Cannibalizing Your Own eCommerce Business?

Selling on Amazon may seem like a no brainer to most but, there are those brands out there that are hesitant to join the wave. One question that our Channel Key team is hearing surface from brands and manufacturers is, will selling on Amazon cannibalize my eCommerce business? Brands worry that if they start selling

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Amazon Shipping Impact Temporarily Prioritizing Products Coming Into FBA

Recently Amazon announced that they will be temporarily prioritizing products coming into their fulfillment centers. The eCommerce giant said that they will be closely monitoring the developments of COVID-19 and its impact on their customers, selling, partners, and employees.  As a result, to an increase in online shopping some products such as household staples and

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Amazon 1P to 3P Transition

Defining Your Amazon Strategy – 1P to 3P Transition Your supply method selection is a very important part of the foundation of your Amazon business. Although Vendor Central (1P) and Seller Central (3P) provide similar marketing capabilities there are still many factors to acknowledge with your supply distribution relationship. Companies operating as first-party vendors sell

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Need an Amazon Consulting Agency? We Got You Covered!

At Channel Key, what breeds success are the relationships we build with our clients to deliver attentive service. We offer more than a one-size-fits-all approach to Amazon marketing. We conduct market research analysis and use our extensive e-commerce experience to create online shopping environments that thrill customers and drive sales and referrals. We provide a

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High demand for Medical Face Masks has Chinese Suppliers Racing to Source From the US – Amazon Flooded with Requests

In December, the coronavirus outbreak developed in the city of Wuhan in central China. The coronavirus illness now has an official name. On Monday the World Health Organization proposed the name, COVID-19 as the identity of the illness. The acronym stands for coronavirus disease 2019. Global cases are on the rise at over 45,000, with

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MAGIC 2020

MAGIC is the world’s largest fashion marketplace, comprised of eleven unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing. Every February and August the retail industry convenes in Las Vegas to spot and shop the latest trends. As of 2019, 43 percent of U.S. Amazon shoppers had purchased clothing, shoes and jewelry products

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Year in Review – The Four Marketplace Industry Quadrants

Marketplace Pulse breaks down the four marketplace quadrants that make up the industry. These four quadrants are defined by the size of the opportunity in terms of current Gross Merchandise Volume (GMV) and future potential. First Quadrant Marketplaces facing growth roadblocks occupy the first quadrant. Wish According to marketplace Pulse wish is predominantly used by

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