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Amazon Marketing & Listing Optimization Tips

Walmart vs. Amazon: This Is Who Will Win

Walmart is at war. For 30 years, they have ruled as king of all retailers. Along the way came an online bookstore called Amazon. From a humble garage in Seattle, Amazon quickly grew and expanded into other market territories. They proved to be a formidable force, launching innovation after innovation. Then it happened. In 2019, Amazon surpassed Walmart and took the crown as the world’s largest and most valuable retailer. But the war has just begun.

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Amazon Prime Day 2020 Will Change Holiday Shopping

Amazon Prime Day 2020 Will Change Holiday Shopping (Possibly Forever)

The time has come. After months of delays and speculation, the most anticipated online shopping event of the year is finally upon us. Amazon Prime Day 2020 is set for October 13th and 14th. Since its launch in 2015 to celebrate the 20th anniversary of Amazon, Prime Day has continued to set records. Despite a pandemic – or perhaps because of it – this trend is expected to continue.

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How to Win New-To-Brand Customers on Amazon

Eight out of ten customers are loyal to specific brands, according to the latest statistics on brand loyalty. Loyal customers buy more products from their favorite brands and are more likely to recommend them to their family and friends. For this reason, promoting your brand (and not just your products) is one of the most powerful ways to grow your sales.

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The Key to a Successful Partnership with an Amazon Consulting Agency

Top Three Questions to Ask an Amazon Consulting Agency

Amazon’s exponential growth is no secret. There are currently an estimated 2.5 million active sellers on the marketplace, with more joining every day. Naturally, increased competition makes it harder to distinguish your brand. This has created a growing demand for agencies and consultants who can help businesses optimize and grow their Amazon channel quickly and efficiently. Unfortunately, not all can deliver results – not necessarily because they are unqualified, but because the agency and the client are mismatched.

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Using Amazon DSP to Reach a Wider Audience

Sellers of online pet products have reason to be optimistic. While many industries have taken a hit during the pandemic, the pet product market appears to be recession resistant. According to the American Pet Products Association, retail pet supply sales in the U.S are expected to reach $99 billion in 2020, up from $95.7 billion in 2019.

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How to Overcome Amazon Inventory Challenges for the 2020 Holiday Season

First, the good news. This holiday season will be great for e-commerce. It’s no secret that online shopping has soared during the pandemic. The Department of Commerce announced in August that U.S. e-commerce sales jumped 31.8% from Q1 to Q2 this year, accounting for 16.1% of all retail sales (estimates for Q3 are scheduled for release on November 19, 2020). From a broader view, this is a 44.5% increase in digital sales from Q2 of 2019.

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New Amazon SFP Rules Coming in 2021

Amazon recently announced changes to its Seller Fulfilled Prime (SFP) program, which allows Fulfilled by Merchant (FBM) sellers to ship items directly to domestic Prime customers from their own warehouse or a 3rd party logistics provider. By contrast, Fulfilled by Amazon (FBA) sellers pay the retail giant to store, package, and ship orders – guaranteeing them access to Prime customers. Launched in 2015, SFP is designed to provide three key benefits to sellers who prefer to use their own fulfillment methods.

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U.S. Pet Market Outlook - Graphic

U.S. Pet Market Outlook 2020-2021

Sellers of online pet products have reason to be optimistic. While many industries have taken a hit during the pandemic, the pet product market appears to be recession resistant. According to the American Pet Products Association, retail pet supply sales in the U.S are expected to reach $99 billion in 2020, up from $95.7 billion in 2019.

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