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Amazon Marketing & Listing Optimization Tips

Why You Should be Using Enhanced Brand Content

As Amazon evolves and more sellers arrive increasing competition, we have naturally seen the costs to advertise increase. From higher cost-per-clicks to lower average selling prices, it’s becoming harder and harder to drive profitable sales in multiple categories. Enhanced Brand Content is a great tool to counter this trend by making your products stand out from the rest with

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How To Prepare for Amazon Prime Day

Essentially “Christmas in July”, Prime Day is Amazon’s annual 30-hour shopping extravaganza featuring exclusive deals for Amazon Prime shoppers. Scheduled to begin at noon on Monday, July 16th until midnight on Tuesday, July 17th, Amazon has been sparing no efforts to vigorously drum-up hype for their highly anticipated 4th annual Prime Day. Ensuring that current

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Learn How to Win at Amazon

Hayabusa is a manufacturer and retailer of mixed martial arts apparel and equipment. Meaning “peregrine falcon” in Japanese, Hayabusa sought to be the premier provider of Team Hayabusa-sponsored equipment worldwide. Despite having their own online storefront, Hayabusa wanted a better way to get its product out in the market without relying on resellers who would

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Channel Key is Now Offering Amazon Customer Heat Map Data!

We are offering the Amazon Customer Heat Map Data for our clients on a quarterly basis.  Heat Maps are a useful tool and can be utilized to identify customer trends, assist in planning and forecasting to ultimately help boost sales pipeline activity. At Channel Key, we can provide your brand Heat Map information and drill

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Is Amazon FBA Still Your Smartest Move?

Amazon is raising monthly inventory storage fees starting April 1, 2018, for those sellers who use FBA fulfillment.  They announced the changes in efforts to improve inventory management so that products will be received and delivered to customers faster. The changes which include assessing Long-Term Storage fees monthly instead of biannually and the introduction of

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An Update on Amazon’s 2018 FBA Fee Increases

Amazon announced they will be raising fees for the FBA program.  The new FBA fulfillment fees take effect on February 22, 2018.  Below is a summary of the changes, what this means for your business and how you can plan accordingly. Summary of Changes: Increase in fulfillment fees for a majority of product size tiers

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Can Someone Explain Amazon Marketing to Me?

Despite resistance to releasing actual numbers, one must suspect that this holiday season has been good for Amazon. Holiday sales this season rose 4.9 percent. That’s a rate that hasn’t been seen since 2011. On top of that, e-commerce grew by 18.1 percent according to MasterCard SpendingPulse data. Amazon has claimed 43.5 percent of U.S.

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The NEW Brand Registry 2.0 and what it means for Sellers on Amazon

Brand Registry, while having been around for quite some time has recently undergone some significant changes to help empower sellers in the fight against the ever-growing counterfeit problem on the Amazon Platform.  In the past, Brand Registry was limited to allowing brand owners to control its content on Amazon Detail Pages.  The May 2017 release

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You Survived Black Friday, What’s Next for E-Commerce?

Black Friday has come and gone. It’s one of the best times of the year to scale back the prices of your products and services for a limited time to hike up your sales and increase profit. However, it’s not the only time of the year that you can capitalize on to get more people

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