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Amazon Marketing & Listing Optimization Tips

Year in Review – The Four Marketplace Industry Quadrants

Marketplace Pulse breaks down the four marketplace quadrants that make up the industry. These four quadrants are defined by the size of the opportunity in terms of current Gross Merchandise Volume (GMV) and future potential. First Quadrant Marketplaces facing growth roadblocks occupy the first quadrant. Wish According to marketplace Pulse wish is predominantly used by

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2019 Year in Review: Amazon Counterfeit – Project Zero

Project Zero In February 2019, Amazon announced Project Zero, which is a tool allowing approved brands to directly flag and remove counterfeit listings of their products from Amazon. Project Zero combines Amazon’s advanced technology, machine learning, and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect

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The Innovative Agency: A Daily Podcast for B2B

With 100 million Prime members in the U.S. alone, Amazon is the place to sell products online. Marketing agencies focused on Amazon can help a lot of clients. To do that, however, those agencies must understand how to operate a proper Amazon business. Our President, CEO, and Co-Founder Dan Brownsher joins The Innovative Agency, a

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Year in Review: Unbranded Search on Amazon

According to Marketplace Pulse, more than three-quarters of Amazon searches are unbranded. Consumers are seeking generic products rather than name brands and 78% of keyword searches done on Amazon are unbranded. As reported by Marketplace pulse, most popular search terms by volume were analyzed and represented an estimated 64% of all Amazon search volume. Search

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Year in Review: Amazon Brand Analytics

Sellers on the Amazon marketplace sold $200 billion worth of products in 2019. The Amazon marketplace is so large if it were its own country it would rank as the 50th largest economy in the world. In our next few posts, we will dive into the 2019 year in review recently published by Marketplace Pulse.

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2020 Amazon Referral Fee Changes

In 2019 Amazon invested more than $15 million in infrastructure, programs, people, and 150 new tools and services to help sellers grow their brand and businesses. Amazon has also invested billions to expand its Free One-Day- Delivery. This was the largest one-year investment that Amazon has ever made in FBA. The e-commerce giant says that

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What is Vacation Mode on Amazon?

What is Vacation Mode on Amazon? The holiday season for Amazon Sellers can get a little crazy around this time of year. Need to take some time off for the holidays or just need a little time to yourself? If you’re a seller on Amazon, the Amazon Vacation Settings mode can help you grow your

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Holiday Recap, Results & Trends

Holiday Recap, Results & Trends Holiday Results Cyber Monday sales this year sky rocked, with a record $9.4 billion spent in total, showing an increase of 18.9% from last year. Black Friday pulled in a record of $6.22 billion in e-commerce sales while E-commerce sales on Thanksgiving Day totaled $3.7 billion. Channel Key Stats At

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