Amazon Marketing & Listing Optimization Tips

How to Overcome Amazon Inventory Challenges for the 2020 Holiday Season

First, the good news. This holiday season will be great for e-commerce. It’s no secret that online shopping has soared during the pandemic. The Department of Commerce announced in August that U.S. e-commerce sales jumped 31.8% from Q1 to Q2 this year, accounting for 16.1% of all retail sales (estimates for Q3 are scheduled for release on November 19, 2020). From a broader view, this is a 44.5% increase in digital sales from Q2 of 2019.

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New Amazon SFP Rules Coming in 2021

Amazon recently announced changes to its Seller Fulfilled Prime (SFP) program, which allows Fulfilled by Merchant (FBM) sellers to ship items directly to domestic Prime customers from their own warehouse or a 3rd party logistics provider. By contrast, Fulfilled by Amazon (FBA) sellers pay the retail giant to store, package, and ship orders – guaranteeing them access to Prime customers. Launched in 2015, SFP is designed to provide three key benefits to sellers who prefer to use their own fulfillment methods.

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U.S. Pet Market Outlook - Graphic

U.S. Pet Market Outlook 2020-2021

Sellers of online pet products have reason to be optimistic. While many industries have taken a hit during the pandemic, the pet product market appears to be recession resistant. According to the American Pet Products Association, retail pet supply sales in the U.S are expected to reach $99 billion in 2020, up from $95.7 billion in 2019.

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Channel Key Transitions to a Fully Remote Company

Channel Key, LLC is excited to announce that we have transitioned to a fully remote company. Our channel management marketplace agency employs e-commerce professionals from around the U.S. and has established an-offshore support team in the Philippines. Channel Key began piloting remote work options in 2019, allowing employees to work from home two days a week. In March, we were forced to close our offices to comply with a state-wide lockdown in response to COVID-19.

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Amazon Boxes

An Important Amazon FBA Deadline

Summer is winding down, which is good news for many businesses. With COVID-19 accelerating online shopping, Amazon Prime Day (slated for October) and the 2020 holiday season are on path to generate record e-commerce sales. However, a successful Q4 on the world’s largest online marketplace is largely contingent upon another event that will arrive much sooner: Amazon’s Inventory Performance Index (IPI) evaluation period.

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Back-To-School Shopping is Changing

These days it’s difficult to discuss anything without mentioning COVID-19. The pandemic has added an element of uncertainty to just about every facet of daily life. Case in point: with the fall semester approaching, parents and students are still unsure exactly what the upcoming school year will look like. Many schools, colleges, and universities have announced a tentative mix of e-learning and in-classroom teaching, which has changed the demand for back-to-school supplies.

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Moving from 1P to 3P on Amazon: Checkmate Your Competition

Transitioning to Seller Central is a major change that will impact both the short-term and long-term operations of your company. The good news is: 3P offers an opportunity to significantly increase not just revenue, but net profits. The bad news is: if you don’t transition strategically, it will be much more challenging to succeed on Seller Central.

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Channel Key Names Ryan Rollo Chief Operating Officer Channel Key is excited to announce that Ryan Rollo has been named Chief Operating Officer. This newly created position will help scale our agency’s rapid growth and will report directly to President, CEO, and Co-Founder Dan Brownsher. “Ryan has an impressive background of successfully leading and growing

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